The first solar-powered tree powered by positivity
Ferrero Rocher wanted to create a Christmas activation that helps drive buzz and top-of-mind awareness during the year-end festive season. Christmas in Singapore is all about excessive consumption of lights, so this year, Ferrero Rocher had the opportunity to give back something to Singapore and the Environment.
We created the first solar-powered tree to carry Christmas wishes and reduce holiday waste this Christmas. Merging the digital world with the real world, where one channel their heartfelt wishes into positive energy and watch the Rocher Golden Tree transform all this positivity into stunning light displays of your choice.
Art direction & Design, User experience