Fringe Festival 2011

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Singapore Fringe Festival is an annual event that offers a variety of performances, dances, music, theatre and visual arts.

The theme of its 7th run was Art and Education. Our idea was to have the audience connect with the theme in an intimate and familiar form – a school workbook. Doodles, pencil sketches, and yellow highlighter text were added to evoke memories of school life. To keep the user experience enjoyable and easily accessible, information was structured in a way that didn’t clutter the page.

Agency: fFurious
Credits: Little Ong(CD), PixelShock (Developer)
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