Paddle Pop 2013

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To engage the young audience, we don’t want to just create advertising advertising. Rather, we want to entertain them through an immersive digital experience to that will keep them engaged. Through fun and exciting 3D games located at the heart of the site, children role-play as Max (and Leena) as they race through adventures and battle against their enemy, Shadow Master.
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Art direction & Design
_Awards
pixelawardPixel Awards Nominee

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