Volvo Perspectives of Progress

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An immersive experience that engages users with the brand’s promise

To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.

Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress. The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.

Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.


_Role
Art direction & Design, User experience
_Awards
Awwards-logoAwwwards Honorable Mention


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