An immersive experience that engages users with the brand’s promise
To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.
Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress. The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.
Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.
Art direction & Design, User experience
_AwardsAwwwards Honorable Mention