Agency: fFurious
Role: Interaction Designer

Agency: fFurious
Role: Interaction Designer

Singapore Fringe Festival

Singapore Fringe Festival is an annual event that offers a variety of performances, dances, music, theatre and visual arts. 

The theme of its 7th run was Art and Education. Our idea was to have the audience connect with the theme in an intimate and familiar form – a school workbook. Doodles, pencil sketches and yellow highlighter text were added to evoke memories of school life. To keep the user experience enjoyable and easily accessible, information was structured in a way that didn’t clutter the page.

Singapore Fringe Festival

Singapore Fringe Festival is an annual event that offers a variety of performances, dances, music, theatre and visual arts. 

The theme of its 7th run was Art and Education. Our idea was to have the audience connect with the theme in an intimate and familiar form – a school workbook. Doodles, pencil sketches and yellow highlighter text were added to evoke memories of school life. To keep the user experience enjoyable and easily accessible, information was structured in a way that didn’t clutter the page.

Singapore Fringe Festival

Singapore Fringe Festival is an annual event that offers a variety of performances, dances, music, theatre and visual arts. 

The theme of its 7th run was Art and Education. Our idea was to have the audience connect with the theme in an intimate and familiar form – a school workbook. Doodles, pencil sketches and yellow highlighter text were added to evoke memories of school life. To keep the user experience enjoyable and easily accessible, information was structured in a way that didn’t clutter the page.

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Recognitions

Communication Arts webpick
W3 Awards – Best in show

Japan Web Design Magazine

Next project

All Right Reserved Joel Sow 2017