VMP -functional

Client: Publicis.Sapient
Role: Visual Lead

Agency: Publicis.Sapient
Role: Visual Lead

Maxstream

Challenge

Indonesians' lifestyles are changing. Instead of spending time watching TV, they are engaged with their mobile phones. Telkomsel realises this opportunity and wants to jump on the bandwagon. Our task is to define the experience and design of the app, partnering with content providers HOOQ, VIU, and Catchplay to create a one-stop marketplace where the user can enjoy their favourite shows.

Design Approach

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”—Antoine de Saint-Exupéry

Recognising our audience are tech-savvy, intelligent and busy adults, we approached the design in a reduction to let the experience to be invisible, straightforward and simple to use. Our users are able to reach their videos through surfaced content, search, channel tabs or even show genres. The visual design is kept minimal and sleek to allow the material to stand out.. 

Maxstream

Challenge

Indonesian’s lifestyle is changing. Instead of spending time on TV, they are engaged with their mobile phone. Telkomsel realises this opportunity and wants to jump on the wagon. Our task is to define the experience and design of the app,  partnering with content providers - HOOQ, VIU, Catchplay to create a one-stop marketplace where the user can enjoy their favourite shows.

Design Approach

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”—Antoine de Saint-Exupéry

Recognising our audience are the tech-savvy, intelligent and busy adult, we approach the design in a reduction manner to let the experience to be invisible, straightforward and simple to use.  Where our user could reach their videos through surfaced content, search, channel tabs or even show genres. On the other hand, the visual design is kept minimal and sleek to allow the material to stand out. 

Vmp-Browse
Vmp-Browse Viu

For a delightful experience, the background colour of the synopsis page adapts to the averaged tone of the movie poster.

For a more delightful experience, the background colour of the synopsis page adapts to the averaged tone of the movie poster.

Vmp-videos

The revenue generation comes from the subscription where the user could purchase or check their usage and top-up their data with a click of a button. 

The revenue generation comes from the subscription experience where the user could purchase or check their usage and top-up their data with a click of a button. 

Subscription
Vmp Copy

Next project

Next project

Selected Works

Nike Hyper CourtProject type

MaxStreamUi/Ux, User experience, Interface design, App, Marketplace

Citibank Poland RedesignUi/Ux, User experience, Interface design, Fintech, bank

Telkomsel.comUI/UX; Design Framework; Style guide; User Experience

Lipton Smell Your MoodUI/UX; Product Design; Experience Design

Tiger Street FootballProject type

Volvo Asia 360UI/UX; Interaction Design; User Experience

Paddlepop: DinoTerraGame; UI/UX; User Experience; Interface Design

The Rocher Golden TreeDigital Installation; UI/UX; Activation

Singapore Fringe FestivalUI/UX; Interaction Design; Experience Design

Spoon YogurtUI/UX; Interaction Design; Branding; User Experience

Personal ProjectBranding; Graphic Design; Name Card

All Right Reserved. Joel Sow 2018