Agency: Iris Worldwide
Role: Art Director | UI/UX Designer

Agency: Iris Worldwide
Role: Art Director | UI/UX Designer

Tiger Street Football

Have you ever watched a football match that is too defensive, with boring 0-0 draws or amateur dramatics? Together with Tiger beer, we want to uncage the beautiful game.

This campaign is started strategically after the World Cup with a film featuring well-known footballer Deco. Everything leads to our digital hub, where fans have the opportunity to suggest a rule change to the game. One rule change suggestion will then be picked by Deco and implemented in the match, where Asia’s top eight street football teams will battle against each other.

Tiger Street Football

Have you ever watched a football match that is too defensive, with boring 0-0 draws or amateur dramatics? Together with Tiger beer, we want to uncage the beautiful game.

This campaign is started strategically after the World Cup with a film featuring well-known footballer Deco. Everything leads to our digital hub, where fans have the opportunity to suggest a rule change to the game. One rule change suggestion will then be picked by Deco and implemented in the match, where Asia’s top eight street football teams will battle against each other.

Tiger Street Football

Have you ever watched a football match that is too defensive, with boring 0-0 draws or amateur dramatics? Together with Tiger beer, we want to uncage the beautiful game.

This campaign is started strategically after the World Cup with a film featuring well-known footballer Deco. Everything leads to our digital hub, where fans have the opportunity to suggest a rule change to the game. One rule change suggestion will then be picked by Deco and implemented in the match, where Asia’s top eight street football teams will battle against each other.

Site user flow

Tigerstreet-siteflow
Tigerstreet-home
Tigerstreet-submission-creativity
Tigerstreet-connection
Tigerstreet-team
tigerstreet-mobile
Tigerstreet-collate screens
Tigerstreet-dashboard
Tigerstreet-badges

Recognitions

Recognitions

Creative Circle Awards - Integrated bronze

All Right Reserved Joel Sow 2017