Agency: Iris Worldwide
Role: Art Director |  UI/UX Designer

Agency: Iris Worldwide
Role: Art Director | UX/UI Designer

Volvo Asia 360 °

To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.

Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress.

Volvo Asia 360 °

To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.

Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress.

volvo_fh16_volvo_fh_volvo_fn16_750_fh16_95886_3840x1200

The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.

Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.

The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.

Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.

Volvo 360 – homepage
Volvo-360-map-shanghai-3
Volvo-mobile
Volvo 360 – contest

Recognitions

Recognitions

Awwwards Honorable mentions

Next project

Next project

Selected Works

Nike Hyper CourtProject type

MaxStreamUi/Ux, User experience, Interface design, App, Marketplace

Citibank Poland RedesignUi/Ux, User experience, Interface design, Fintech, bank

Telkomsel.comUI/UX; Design Framework; Style guide; User Experience

Lipton Smell Your MoodUI/UX; Product Design; Experience Design

Tiger Street FootballProject type

Volvo Asia 360UI/UX; Interaction Design; User Experience

Paddlepop: DinoTerraGame; UI/UX; User Experience; Interface Design

The Rocher Golden TreeDigital Installation; UI/UX; Activation

Singapore Fringe FestivalUI/UX; Interaction Design; Experience Design

Spoon YogurtUI/UX; Interaction Design; Branding; User Experience

Personal ProjectBranding; Graphic Design; Name Card

All Right Reserved. Joel Sow 2018