Nike Hyper Court is an on-court coach bot, where Players can now talk to the court and get the custom training program served up to them without using mobile data. Empowering thousands of Filipino ballers with invaluable training to raise the game on the street.
Nike HyperCourt is an on-court coach bot in partnership with Google, where Players can now talk to the court and get the custom training program served up to them without using mobile data. Empowering thousands of Filipino ballers with invaluable training to raise the game on the street.
Client: Nike / BBH
Role: Design Lead
Client: Nike / BBH
Role: Design Lead
Nike Hyper Court
Challenge
Despite being the national sport of Philipines, Philipines is ranked 31st in the world, with not a single aspiring basketballer making it to the NBA. Nike sees the issue, and they want to change that by creating a training platform that is easily accessible to all.
Nike Hyper Court
Challenge
Despite being the national sport of Philipines, Philipines is ranked 31st in the world, with not a single aspiring basketballer making it to the NBA. Nike sees the issue, and they want to change that by creating a training platform that is easily accessible to all.
Design Approach
As our users are mainly youths, we designed the app using inspirations from games and comics. We researched old-school RPG games and incorporated gaming elements into our design. Graphic UI are conceptualised in drawings, and with the help of famed illustrator Arturo Torres, brought the illustrations to life.
Design Principles
Speak their language
Since we are not designing for an adult, we kept the design focused on what youths will be familiar with. Most importantly, it should be fun and engaging.
Keep it simple
The design should be idiot-proof, rid of any complexity. User experience should be as simple as possible - just a single click will bring the user to the desired point. Always remember, their attention span is short.
Delightful experience
Children love fun interaction, whether from micro-interaction or animation - the app is filled with delightful moments that surprise them.
Over the past months, the impact of the programme has been monitored and the results have been extremely positive.
The completion rate is high and the number of active users is growing at a healthy rate. We heard one user even managed to join a professional league after undergoing the training.
Business Insider
Over the past months, the impact of the programme has been monitored and the results have been extremely positive.
The completion rate is high and the number of active users is growing at a healthy rate. We heard one user even managed to join a professional league after undergoing the training.
Business Insider
Facilitating development
Working with an off-shore development team can be challenging as there might be different interpretations of the design. A design guide is developed to help the team have a common understanding of the development build.
Nike, Google and BBH Just Made the World’s Coolest Basketball Courts
Adweek
Nike, Google and BBH Just Made the World’s Coolest Basketball Courts
Adweek
Recognitions
D&AD Wood Pencil
theFWA
D&AD Wood Pencil
theFWA
Next project
Next project
All Right Reserved. Joel Sow 2019